Home > Uncategorized > Microsoft Storefront Logo?

Microsoft Storefront Logo?

In February Microsoft announced the appointment of David Porter as VP of Stores. Porter, formerly of Dreamworks after many years as an exec at Wal-mart, will head MSFT’s new initiative to reach consumers directly and grow their brand awareness through the deployment of Microsoft products and services distributed through brick-and-mortar stores.

Today, online tech blog Gizmodo posted that the Redmond software giant has decided upon a logo for this initiative. Whether true or not, this is an exciting next step for those of us excited about Microsoft’s storefront initiative (the first two stores are rumored to be in CA and AZ).

As with Microsoft or any company, brand awareness and opening additional lines of communication are key for companies intent on growth. While many cannot deploy the same resources as Microsoft, they can think about who they are what they offer. From that point, it is a matter of following the path set and connecting the dots for their customers.

Advertisements
Categories: Uncategorized
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: