Home > Uncategorized > WTIA: John Cook’s Predictions 2010

WTIA: John Cook’s Predictions 2010

The Washington Technology Industry Association (WTIA) hosted John Cook’s annual Predictions for 2010 at the Grand Hyatt in Seattle last night.

The panel members were:

  • Kelly Smith, Founding Partner, Curious Office
  • Greg Gottesman, Managing Director, Madrona Venture Group
  • Glenn Kelman, CEO, Redfin
  • Bill Bryant, Venture Partner, Draper Fisher Jurvetson
  • Andy Sack, Independent Software Entrepreneur and Investor

The conversation was brisk and lively, with plenty of interplay between the panelists and the moderator. Some key takeaways from our perspective were:

1) An attractive opportunity for investment is an online music creation and publishing tool, allowing users to build a community with their efforts. An example of a current effort was Picnik.com.

2) With the decline of traditional media outlets and the rise of social media, PR messaging should migrate to the social media space as a way of maintaining impact and retaining relevance.

3) With the rise in popularity of  technology gaming and consumer’s need for immersive entertainment, live-action role-playing combined with geocaching tools are a good play for investors and developers.

4) Twitter may be over-valued but it will maintain itself as a target for acquisition. Andy Sack went out on  a limb to say that it is likely that Microsoft will buy Twitter in 2010. Other panelists were not so sure, saying that Facebook is a more attractive target but that it does need to demonstrate profitability. One solution was to charge users for photo storage.

Finally, there was much discussion over who, if anyone, would be able to unseat Apple’s iPhone. One panelists ventured that the only viable candidate is Google who is able to invest in building a network, supplying the OS and apps, as well as producing the actual phone; thus almost mimicking Apple (who does all of that except for having it’s own network).

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